Raw Cat and Dog Food

Study finds pathogens, antibiotic-resistant bacteria in raw commercial cat foods

Researchers detected disease-causing microbes and antimicrobial resistance genes across frozen, freeze-dried and refrigerated raw products purchased from major retailers.

Orange Cat With Green Eyes Alexas Fotos Pixabay

Brand Insights

Learn how AI and tech advances are powering the future of pet food

WATT Global Media

Discover how new tools and strategies streamline operations, improve safety, and transform marketing for pet food manufacturers.

Learn how AI and tech advances are powering the future of pet food

Raw Cat and Dog Food

HPAI risks in raw pet foods reviewed, threat greatest to cats

Scientists suggested that companies producing raw pet food may need to implement enhanced controls, including testing, improved sanitation and pathogen-reduction technologies, to mitigate risk and avoid liability.

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Pet Food Marketing and Branding

Primal Pet Foods launches raw nutrition brand campaign

Primal Pet Foods

The US-based raw pet food manufacturer debuts "More Time in Their Prime" creative highlighting ancestral diet benefits.

Primal Pet Foods Little Lamby

Healthybud launches freeze-dried raw food with pre and postbiotics

Canadian pet food company said the lamb and salmon formula is the first complete and balanced freeze-dried raw product to include both prebiotic and postbiotic ingredients.

Pet Food Company Profiles

Vital Essentials: A goal to be in every bowl

This raw pet food brand is looking to make raw feeding more accessible to pet parents.

According to CEO Heather Govea (pictured here with Boston Terrier Zoe), Vital Essentials is creating new ways to make the raw feeding experience more accessible, affordable and convenient for everyone who wants to give their pets the benefits of raw protein.

Something to Chew on

Niche raw, fresh pet food players lead the way for big ones

Seeing the growth rates for formats like raw, fresh and freeze-dried pet food is leading larger companies to follow smaller players into those categories.

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Independent Pet Supply adds The Bones & Co. distribution across Pacific Northwest

The independent distributor will carry the raw pet food manufacturer's products across four states.

The Bones & Co. is a family-owned company based in Austin, Texas, U.S., that produces a line of ketogenic, raw and freeze-dried dog foods, supplements and treats.

Formula Raw opens manufacturing facility in Quebec

Canadian freeze-dried pet food company's facility expansion enables U.S. market entry with in-house manufacturing capabilities.

Formula Raw founders Dimitri Manousos with Kilo and Naya, and Nicholas Atsaidis with Stanley.

Pet Food Safety

FDA issues warning letter to Answers Pet Food after finding Salmonella, Listeria

U.S. raw pet food manufacturer faces serious violations following inspection that revealed pathogen contamination across multiple product lots.

Answers Pet Food

Pet Food Marketing and Branding

Kelly & Co.'s wins World Branding Award for freeze-dried pet treats

The freeze-dried pet nutrition manufacturer secured recognition at the World Branding Awards – Animalis Edition 2025-2026.

Raw Cat and Dog Food

Raw pet food gains ground as consumers gain safety knowledge

As high-pressure processing is better understood by interested pet owners, industry safety standards are becoming established for raw pet food.

We Feed Raw offers customized, complete and balanced raw meals frozen and cold-shipped to customers, including beef, chicken, lamb, turkey and duck.

Targeted premiumization strategies in pet foods

From fresh pet food to personalization, the various avenues in the premium pet food space continue to expand.

Fresh pet food growth is one of the ways the premium pet food market is expanding its reach as more pet owners look to optimize their animals’ eating habits.

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